A Study of Online Game Loyalty -Testing the Moderating Effect of Switching Barriers, Demographic Variables, and Game Type

碩士 === 國立勤益科技大學 === 流通管理系 === 98 === The global economy storm has wreaked havoc in the past two years, have rolled up a share of agitation which is called “Stay-at-Home Economic” instead, network use population grow up range ease up day by day with Taiwan, the growth of online game industry has been...

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Bibliographic Details
Main Authors: Yi-shao, kuan, 管益劭
Other Authors: Kuo-Fang, Peng
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/60383783413331138501