The Promotion Effects for a Two-echelon Supply Chain System with Dominant Retailer
碩士 === 國立成功大學 === 工業與資訊管理學系碩博士班 === 98 === Facing the rapid change market, price is a tool to maintain competitiveness of retailer. However, lowering prices is not exactly a long-term strategy. Retailers and suppliers should be passed on to consumers’ attention. Applying appropriate promotion ac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07426487317504168490 |