Applying the Theory of Consumption Values on the Choice Behavior of Green Products
碩士 === 國立成功大學 === 交通管理學系碩博士班 === 98 === The study explores consumers’ choice behavior on green products by applying the theory of consumption values. In addition, the study explores if there are significantly difference on consumption values and choice behavior between consumers with different envir...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85099897815164058081 |