An Empirical Study of Supplier’s Opportunism in Selling Medical Instruments
博士 === 國立成功大學 === 企業管理學系碩博士班 === 98 === Studies of relationship marketing conducted in the past decade or so have focused on the development and benefits of relationships. Research indicates that about 57,000 alliances were formed from 1996 to 2001, yet the failure rate of strategic alliances is sig...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48450569971394619809 |