The Impact of Self-Congruity on Brand Loyalty under Different Product Categories-The Mediating Effect of Brand Perceived Value
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 98 === To gain competitive advantage, brand is the best tool to make a high market share of firm’s products. Shaping brand personality is the key of differentiating product, closing to customers, and satisfying the mental need of customers. Therefore, this study want...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/84318381725991535999 |