The Impact of Self-Congruity on Brand Loyalty under Different Product Categories-The Mediating Effect of Brand Perceived Value
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 98 === To gain competitive advantage, brand is the best tool to make a high market share of firm’s products. Shaping brand personality is the key of differentiating product, closing to customers, and satisfying the mental need of customers. Therefore, this study want...
Main Authors: | Tai-LingHsieh, 謝岱玲 |
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Other Authors: | Yao-Chuan Tsai |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/84318381725991535999 |
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