The Influence of Online’s Promotion and Product Characteristic on Impulsive Buying Intention-The Moderating Role of Trait of Impulsive Buying
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 98 === According to the survey, the sales of online shopping grows 30.4% in 2009.Without the time limit and with the cyberbank’s convenience, people are probably induced the impulsive buying intention. From conventional store to online shopping, the emvironmental sti...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63333315958356300070 |