Influence Processes of Group Buying Website Usage: An Elaboration Likelihood Model Approach
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 98 === Online group buying is a specific transaction mode of online shopping, and it has attracted a large number of customers in recent years. Bulletin Board System (BBS) is the platform customer use most in the past. However, since group buying is more and more pro...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64370006018284105857 |