Influence Processes of Group Buying Website Usage: An Elaboration Likelihood Model Approach
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 98 === Online group buying is a specific transaction mode of online shopping, and it has attracted a large number of customers in recent years. Bulletin Board System (BBS) is the platform customer use most in the past. However, since group buying is more and more pro...
Main Authors: | Yu-PingRao, 饒玉萍 |
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Other Authors: | Hsin-Hsin Chang |
Format: | Others |
Language: | en_US |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/64370006018284105857 |
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