The Effect of Unified Theory of Acceptance and Use of Technology and Innovation Diffusion Theory on Online Shopping-Familiarity and Perceived Risk as Mediators
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 98 === In online shopping environment, e-retailers continuously improve their website quality and offer richer information related to products to attract more consumers; moreover, the rate of purchasing high-tech products in online stores increases year by year. This...
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89941364157973082132 |