The Influence of Promotion on Normative Evaluation, Perceived Value and Purchase Intention – An Empirical Study of Coffee Chain Store
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 98 === In the last few years, the domestic coffee chain store's competition is intense day after day. To survive in this competitive environment, many promotion activities are launched in order to increase sales. Although, to consumer, price cut makes lower expe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48221482279596070458 |