The Impact of Blog Message and Order Effect on Consumer Attitude and Purchase Intention：the Mediating Role of Hope and Fear
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 98 === Recently, there has been a dramatic explosion in the number of blogs. According to Bill Gates, the powerful CEO of Microsoft, blog is the forth Internet killer application which could change the world after e-mail, BBS, and instant messaging. Although some...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87504190210399332070 |