The Willingness to Pay(WTP) of Financial Services
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 98 === The first objective of this study is to understand the relationship between customer satisfaction and bank switching behavior in Taiwan. The second objective of this study is to investigate the willingness to pay (WTP) price from both currently already provide...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64446758393961642130 |