Using Technology Acceptance Model (TAM) to explore the Effect of Group-Buying Websites upon the Consumer Behavior Intentions
碩士 === 國立成功大學 === 經營管理碩士學位學程 === 98 === The rise of the Internet has caused a rapid increase in online population. However, Sismeiro ＆ Bucklin (2004) survey have shown that more than 75% of Internet users gather product information and compare prices on the Internet, but more than 65% of the users h...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61927417001154306454 |