The Effect of Telepresence on Consumer Perceptions
碩士 === 國立成功大學 === 經營管理碩士學位學程 === 98 === This research examines the effect of interactivity and media richness on telepresence, a sense of presence in a remote environment. Through the experimental studies with four different online advertising, we evaluate the effect of two characteristics— inte...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11264943588818981121 |