The Impact of Consumers' Lifestyles, Social Influence and Preference of the Product Attributes on Purchase Intention of Wedding Hall
碩士 === 國立成功大學 === 經營管理碩士學位學程 === 98 === Taiwan’s wedding industry yields a value totaling over NT$80 billion without being affected by economic recessions. Of which, wedding banquet accounts for the biggest part and has evolved into a brilliant market. However, as consumers’ need over wedding banque...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89977939663637109457 |