The Effects of Zero-Price Handset Promotion and Brand Image on Consumer’s Perceived Quality and Sacrifice
碩士 === 國立成功大學 === 電信管理研究所 === 98 === The number of mobile phone user in Taiwan has grown rapidly since the deregulation in 1996. Today, the penetration rate of mobile phone in Taiwan is over 100%. In such competitive market, mobile-retailer and service operator use promoti on such as zero-price hand...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/50638894779137556832 |