The Effects of Zero-Price Handset Promotion and Brand Image on Consumer’s Perceived Quality and Sacrifice
碩士 === 國立成功大學 === 電信管理研究所 === 98 === The number of mobile phone user in Taiwan has grown rapidly since the deregulation in 1996. Today, the penetration rate of mobile phone in Taiwan is over 100％. In such competitive market, mobile-retailer and service operator use promoti on such as zero-price hand...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50638894779137556832 |