The Study of the Relationship among Experiential Marketing, Experiential Value and Customer Satisfaction, Customer Loyality – A Case Study of Denwell Taipei
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 98 === We are in experience economy now. Consumer’s buying intentions have been changed from the product, price, and brand image to other new factors. Those old factors can’t completely go into each consumer’s heart. Business owners must strive to create a good atmos...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34694419380843381745 |