The pub consumers' leisure needs, information sources and consumer decision making style.

碩士 === 國立體育大學 === 休閒產業經營學系碩士班 === 98 === The purpose of study was to explore the relationship among pub consumers’ leisure needs, information sources and consumer decision-making style (CSI). The research also followed the consumer pre-purchasing behavior model to discuss the relationship between de...

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Bibliographic Details
Main Authors: Chih-Yu Jian, 簡志宇
Other Authors: Yi-Jin Ye
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/75646724266227377112