A Study of Brand Building of Shanzhai Cell Phone Company-A Case of Tianyu Company
碩士 === 國立交通大學 === 企業管理碩士學程 === 98 === The use of "Shanzhai" became popular since 2008 with the outstanding sale performance of Shanzhai cell phones in China. Shanzhai cell phones are usually attributed to multifunctional performance and imitations of trendy cell phone design. They are know...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36004788527500897924 |