Marketing Competitive Strategy in Electronic Industry:Taking Samsung's Cellular Phone Product as an example.

碩士 === 國立交通大學 === 企業管理碩士學程 === 98 === The global expansion of mobile telephony between 1984 and 2008 has brought unprecedented access to communications for consumers and businesses worldwide. Most EMS- and ODM-focused companies in Taiwan are noticing that what their ODM model is not working. Reasses...

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Bibliographic Details
Main Authors: Chen, Shih-Ting, 陳詩婷
Other Authors: Tang, Ying-Chan
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/82723537167461873700