A study of Taipei city female consumers' conception towards 8 department store skincare brands
碩士 === 國立交通大學 === 企業管理碩士學程 === 98 === The skin care market in Taiwan is extremely competitive with most of the major international players involved in market development. My study is to use brand equity proposed by Aaker as the attributes to depict and analyze consumers’ preference over top 8 depart...
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| Format: | Others |
| Language: | en_US |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36758891995870280113 |