A Study on the Relationship among Relationship Marketing, Service Quality, Customer Satisfaction and Customer Loyalty of Theme Park：A Case of Walt Disney Attractions
碩士 === 國立交通大學 === 企業管理碩士學程 === 98 === The major purpose of this research is to understand how the relationship marketing, service quality, customer satisfaction can influence customer loyalty. This research integrated with academic books and with related references has developed a relationship m...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/98243496170492709651 |