A STUDY ON THE FACTORS AFFECTING CONSUMERS’ ADOPTION OF AN INNOVATIVE SERVICE — A CASE OF CLOUD READING
碩士 === 國立交通大學 === 企業管理碩士學程 === 98 === The study uses Theory of Planned Behavior as the basis, and combines Technology Acceptance Model and Diffusion of Innovations to form the research construct to investigate the factors affecting consumers’ willingness to accept cloud reading websites’ service. El...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82136388012730694123 |