Effects of Perceived Justice and Customer Equity on Customer Satisfaction：A Case of Female Internet Shopping
碩士 === 國立交通大學 === 管理學院碩士在職專班管理科學組 === 98 === This study aimed to explore the effects of distributional, procedural, and interactional justices on internet shoppers’value, brand, and relationship equities, and also, the effects of the three equities on customer satisfaction. Survey data were collecte...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/09144296274104181972 |