The Congruence between Cosmetic Brand Personality and Consumer Self Image
碩士 === 國立交通大學 === 管理科學系所 === 98 === Previous research indicate that consumers prefer brands which have image similar to their self image and brand personality perceptions vary from different consumers. Research also indicates women buy cosmetics to reflect who they would like to be rather than who t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77114289099059956824 |