The Effect of Community Identification and Customer Knowledge on Negative Word-of-Mouth Receiver’s Purchasing Intention and Information Communication
碩士 === 國立交通大學 === 管理科學系所 === 98 === As online community websites arising like Facebook and Plurk, speed up the spread of Word-of-Mouth and the influence become powerful than before. More enterprises start choosing this channel to promote their new product and service. Depending on the reference,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24760656235332326374 |