The Interaction between Electronic Word of Mouth, Communications on Willingness, Trust, and Tie Strength
碩士 === 國立交通大學 === 經營管理研究所 === 98 === Word of mouth is one of the quickest and most efficient ways to help increase a product’s awareness among consumers. Nowadays, people all have access to the internet and this has become another cable for information and experience sharing. In addition to traditio...
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| Format: | Others |
| Language: | en_US |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26609501124240965270 |