A Study of the Relationship between Channel Type, Brand Equity, Channel Power and Channel Performance－An Empirical Investigation of the Sporting Goods Industry
碩士 === 國立交通大學 === 經營管理研究所 === 98 === As consumer are much clever and require more and more now, worldwide enterprises all face openly competition in global marketing, each of enterprises hope to reach high profit and arise marketing share in such competitive environment; They not only need to contro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76445853342069678515 |