Exploring the Relationship between Online Shopping Values and Attitude toward Online Shopping: Gender Differences
博士 === 國立交通大學 === 管理科學系所 === 98 === This study examines the relationships between online shopping values and attitude toward online shopping using gender as a moderator. Data were collected from 296 undergraduate students using a questionnaire. The result indicated that utilitarian values (i.e. conv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89358430535934053247 |