The eWOM Motivations of the Social Network Sites and the Consumer Behavior
碩士 === 國立交通大學 === 管理科學系所 === 98 === The WOM (word of mouth), one of the most effective marketing approaches has been adopted widely in the past decades both in the traditional market and the virtual market. In addition, the amount and the sorts of the SNS (social network site) grow in an astonishing...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12825255557060334634 |