Global Brand's Marketing Strategy of Specialty Store Retailer of Private Label Apparel Model (SPA) in Apparel Retail Industry: A Case Study of UNIQLO
碩士 === 國立交通大學 === 管理科學系所 === 98 === For such a long time, brand operation and management are always a new issue for Taiwan’s companies, but the structure of Taiwan’s industries was based on OEM, so they faced many problems and challenges while developing “brand”, especially in the fashion and appare...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03753410455105098692 |