The Competitive Analysis of Comprehensive International Branded Drug Pharmaceutical Companies and the Taiwan Generic Drug Pharmaceutical Companies in Taiwan

碩士 === 國立交通大學 === 高階主管管理碩士學程 === 98 === Alone with more and more advanced medical technology, new medicines are innovatively developed. Therefore dramatic competition between generic & original drug after patent protection comes up. This study is based on SWOT method to analyze generic & pat...

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Bibliographic Details
Main Authors: Huang, Cheng-Kun, 黃政焜
Other Authors: Chen, Quang-Hua
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/28674708348091805954