A Case Study of Destructive Innovations – The Blue Ocean Strategy of MediaTek for the China Mobile Market
碩士 === 國立交通大學 === 高階主管管理碩士學程 === 98 === Christensen proposed the concept of "disruptive innovation" to explain why the established firm failed when facing new market of new technology. However, Christensen just proposed the idea of "disruptive innovation", but he didn't clea...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09142163590764409134 |