Analysis of B2B Marketing Strategy for Smart Card- A Case Study of M Company

碩士 === 國立交通大學 === 管理學院碩士在職專班運輸物流組 === 98 === Smart card have been invented in 1974, From 1976 card business has a blooming development in cope with the recent financial deregulation and internationalization, gross national wealth raised also promote proactive consumption concept of the people in Tai...

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Bibliographic Details
Main Authors: Wang, Chiu-Ya, 王秋雅
Other Authors: Sheu, Jiuh-Biing
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/47719948986946955005