Taiwan''s fashion designers brand image creation and Positioning Strategy

碩士 === 國立中央大學 === 企業管理研究所 === 98 ===   Taiwan''s textile industry development to date, there are a growing number of industry from the traditional OEM, gradually moving towards its own brand business model. At the same time , we can find that there are more and more Taiwan&apos...

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Bibliographic Details
Main Authors: Yi-wen Chen, 陳憶雯
Other Authors: Dong-Shang Chang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/79292543323641073031