A Study of Antecedents and Consequences of Attitudes Towards Counterfeits-Evidence From Electronic products
碩士 === 國立中央大學 === 資訊管理研究所 === 98 === We integrate the main predictors of consumers’ attitude and behavioral intentions toward counterfeits; propose and test a model that deals with the main predictors of consumer attitudes toward counterfeits and their intentions to buy such products. This study aim...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07437650393512800495 |