Web User''s Perceptions of and Attitudes toward Rich Media Advertising Format
碩士 === 國立中央大學 === 資訊管理研究所 === 98 === In recent years, the traditional internet advertising’s click rate has declined, replaced by the rise of rich media advertising. With the advent of new and improved advertising technologies, rich media has developed into a popular format for reaching and engaging...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14978544223721144601 |