Identify Green Consumers and Psychological Determinants of Attitude towards and Willingness to Pay for Green Products
碩士 === 國立中央大學 === 資訊管理研究所 === 98 === Since the dawn of human being, nature has always been an important part of human lives. Awareness of consumers’ environmental concern creates many opportunities for the development of green products. Lately, the research issues of green marketing, profiling of gr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41471452547565298901 |