The Effects of Multichannel Brand Image and Trust on Consumer Behavioral Intention
碩士 === 國立中央大學 === 資訊管理研究所 === 98 === Consumers’ shopping behavior has changed ever since the internet began to drive the business environment. They use different channels to search or get information during their purchasing process. The retailers started to adopt a multichannel strategy, providing d...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/03157379687029047215 |