The affects of Store images, consumer factors and emotions on impulse buying behaviors for retailing shoppers in Taiwan.
碩士 === 國立彰化師範大學 === 企業管理學系 === 98 === In this study, we applied Mehrabian and Russell’s (1974) M-R model to analyze the consumer behavior in Taiwan’s hypermarkets. We proposed a more comprehensive and suitable model to explore the relationships among (1) store image (product factors, service factors...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/38306350843071692207 |