服務品質、知覺風險與行為意圖之關聯性研究—以旅遊網站為例
碩士 === 國立彰化師範大學 === 商業教育學系 === 98 === Abstract Tourism of Taiwan has entered the age of e-commerce, many travel agents have realized the enormous business opportunities of online travel market, and put in resources to build website. It makes consumers to obtain travel information and commodities thr...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15507177052638816045 |