The Influences of Internal Marketing and Employee Branding on Job Satisfaction:A Study of National High School in Central Taiwan

碩士 === 國立彰化師範大學 === 商業教育學系 === 98 === Employee brand was used as an intervening variable in the study to explore the mediating effects of school internal marketing on the job satisfaction for school administrators.The questionnaire survey method was used to collect data and the participants in the s...

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Bibliographic Details
Main Authors: Chen-yin Wang, 王貞尹
Other Authors: Long-kwei Kang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/67974992265054826835