The Influence of Enterprise Internal Marketing and Employee Branding on Customer Loyalty : A Case Study of Company T
碩士 === 國立彰化師範大學 === 商業教育學系 === 98 === The employee branding is one of enterprise internal marketing methods and it is as an intervening variable in this study. The purpose of this study is to investigate the correlation between employee branding and customer loyalty. General speaking, multilevel mar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35448058201912201593 |