The Study of Store Image and Purchase Intention of Convenience Stores: The Case of 7-ELEVEN in Hsin Chu City
碩士 === 國立彰化師範大學 === 商業教育學系 === 98 === The purpose of this study is to investigate the relationship between perceived importance and consumer satisfaction in the store image of convenience store in Hsin Chu City. In addition, it attempts to analyze the gap between them to identify the critical attrib...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96625614553259707607 |