Viral Marketing in Dynamic and Competitive Enviroment
碩士 === 國立彰化師範大學 === 資訊管理學系所 === 98 === Consumers often form complex social networks based on a multitude of different relations and interactions. By virtue of these interactions, they influence each other’s decisions in adopting a product or behavior. Viral marketing takes advantage of these social...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57845709336855903058 |