Relationship of Marketing and Public Relations and Sport Event Satisfaction: A Case Study of Summer Deaflympics Taipei 2009
碩士 === 國立彰化師範大學 === 應用運動科學研究所 === 98 === The purpose of this study was to determine the spectators’ marketing and public relations and sport event satisfaction with their participation in 2009 Summer Deaflympics in Taipei. Subjects for this study consisted of 1046 spectators. The instrument of this...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20222134043576099576 |