A Study of the Persuasive Effect of Electronic-Word-of-Mouth on Consumer's Purchase Intention and Disseminative Intention
碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 98 === This study is based on persuasive effect to examine online review quality, review quantity, and recommendation sidedness influence on the perceived credibility. Then we will investigate the effect of perceived credibility on purchase intention and disseminative...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/26269906069188941366 |