Advertising without Fee？ The Advertising Effectiveness on Community Websites- Facebook as an Example
碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 98 === Recently, the rapid development of the internet brings about tremendous change of mass media. Marketing activities also divert attentions from four traditional media to the new war field: digital media. Especially the popular use of web 2.0 provides an interacti...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80147813222947039480 |