The Influences of Self Construal and Regulatory Focus on Impulsive Purchase by Impulsive Traits
碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 98 === Rare research on the consumers’ self construal and impulsive purchase has been reported in the literature. In this study, we study the influence of self construal and regulatory focus on consumers’ impulsive purchasing behavior. We also study the moderating effe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07247533055375683037 |